Here we are 608 days post Pandemic shut down. Hawaii stopped in time on March 25, 2020. For professional eventiers, this was the catalyst that either shot them like a cannonball into another direction, or lit a raging fire that refused to die. I felt real, mind numbing, deafening, painful depression, for the first time in my life. Therapy is always a good idea,
but I am a stubborn soul and basically
R E F U S E D
to give give up. With no choice but to meet our present need (ie. debt), I spent an insane amount of time researching, experimenting and working my a** off to make what we have BETTER, a still small voice kept saying "you already have what you need" TYJ.
WHAT I POSESSED
WHAT I WAS LACKING
Because I was paying attention to everything but my business
Yah sure, we took advantage of the PPP, PPP2 and the EIDL. Who are we kidding....
Where do I start?
Taking a step back to honestly audit my business was the first step. John and I spent many late nights talking about what we "wished" our business would look like if we could
"live our best life"
We wanted to be AUTHENTIC
Not to be moved to act/change because its what others needed/wanted. Being authentic means you don't have to compromise your worth, your vision or desire for your business
to stay in business
Solution: Do it our way, in a good way. It might not be what everyone wants, but it WILL be right for the right client
We wanted to offer something DIFFERENT
Unfortunately different is short lived and anything successful will be repeated.
We chose the be the success, that others followed
Solution: Don't look backwards, because we're not there
We wanted to HAVE REACH
Not just to be reached by the public, but to reach our ideal client
But advertising is expensive.
Solution: Up our promotion game and really put ourselves out there with honest information
We wanted to be VALUED
We were the first to do that and now it's being marketed as someone else's design.
Solution: Don't compromise our integrity to "get the business. Clients will see us"
We wanted to be HAPPY
Such a simple concept, yet so ridiculously difficult to achieve in this business
Solution: If we are not representing our true self in our business, we will be chasing the proverbial carrot for the rest of our lives. Time to do what we love, not just act like we love what they want.
Maybe you're not quite there. Business is very personal, it's not just a way to make money. Preventing business burn out is simply doing what you love, not pretending to love what you do. Re-invent yourself and your business regularly. Attract the right people and happiness will follow.
I'm happy today
And I love my clients
The reason you can't decide on a single style for EVERYTHING is because you are utterly and completely YOU! Don't apologize, you have your OWN style. How wonderful is it to harness that!
Your event designer should revel in the fact that she gets to create something so distinctive. It's one thing to find a style and create an event, it's completely euphoric to create a style out of the things you LOVE.