Here we are 608 days post Pandemic shut down. Hawaii stopped in time on March 25, 2020. For professional eventiers, this was the catalyst that either shot them like a cannonball into another direction, or lit a raging fire that refused to die. I felt real, mind numbing, deafening, painful depression, for the first time in my life. Therapy is always a good idea,
but I am a stubborn soul and basically
R E F U S E D
to give give up. With no choice but to meet our present need (ie. debt), I spent an insane amount of time researching, experimenting and working my a** off to make what we have BETTER, a still small voice kept saying "you already have what you need" TYJ.
WHAT I POSESSED
WHAT I WAS LACKING
Because I was paying attention to everything but my business
Yah sure, we took advantage of the PPP, PPP2 and the EIDL. Who are we kidding....
Where do I start?
Taking a step back to honestly audit my business was the first step. John and I spent many late nights talking about what we "wished" our business would look like if we could
"live our best life"
We wanted to be AUTHENTIC
Not to be moved to act/change because its what others needed/wanted. Being authentic means you don't have to compromise your worth, your vision or desire for your business
to stay in business
Solution: Do it our way, in a good way. It might not be what everyone wants, but it WILL be right for the right client
We wanted to offer something DIFFERENT
Unfortunately different is short lived and anything successful will be repeated.
We chose the be the success, that others followed
Solution: Don't look backwards, because we're not there
We wanted to HAVE REACH
Not just to be reached by the public, but to reach our ideal client
But advertising is expensive.
Solution: Up our promotion game and really put ourselves out there with honest information
We wanted to be VALUED
We were the first to do that and now it's being marketed as someone else's design.
Solution: Don't compromise our integrity to "get the business. Clients will see us"
We wanted to be HAPPY
Such a simple concept, yet so ridiculously difficult to achieve in this business
Solution: If we are not representing our true self in our business, we will be chasing the proverbial carrot for the rest of our lives. Time to do what we love, not just act like we love what they want.
Maybe you're not quite there. Business is very personal, it's not just a way to make money. Preventing business burn out is simply doing what you love, not pretending to love what you do. Re-invent yourself and your business regularly. Attract the right people and happiness will follow.
I'm happy today
And I love my clients
Our momma's and momma's friends all had them. We fondly remember opening the sweet little treats, as if they were our own personal gifts. The trend seems to be making a comeback in the form of homemade and organic. This translates into costly. "Gifting" your guests, is not just an added expense, it is an added chore. Don't get us wrong, we ADORE favors, done tastefully and of course if the budget allows.
How many candles and little trinkets do you really need on the tables to make it really pretty and uniquely yours? Surprisingly not as much as you're told... or should I say...up sold?
Include a phone number, email or evite. Designate someone from your bridal party or your planner to receive the electronic rsvps and calls. The paper trail is not necessarily worth the additional cost. Especially since we have all this technology at our fingertips.
Save The Dates
Ditto on the evites for this one.
A nice touch in lieu, would be to have the chef give you a quick table side presentation on his wonderful meal. It's interactive and may cost you a lot less than the printed pretties.
If you DO have the means to add this to your wedding collection
Let it flow! Personally, I don't like programs. Your guests could become anxious with with expectation if something is out of order or not on time. You could become a slave to a script that almost never goes off without a hitch.
Sure you need practice, we understand. A big hoopla is not the way to go. Spend the money on your big day. Your wedding party and compulsory staff need be present.
Keep it informal. Hit a trendy sandwich shop and go Dutch. Even if you want to pay for everyone, it still won't cost you as much as another event.
Get the right size space. Don't go big and then struggle to make it intimate. Sure you LOVE that one location and have always dreamed of having your wedding there, but with a smaller guest list it will put a strain on the budget and force you to add decor items and details you wouldn't need with the right size venue
His and Her special cocktails are the rage. A good chocolate martini is not only expensive but doesn't go a long way. I'm salivating just thinking about it! If I were at your wedding, you could pay me over $200 to drink up all that Godiva chocolate, multiply that by 50-60 people. Ouch.
Small Cake-Big Dessert Table
Not so new idea, great savings. With a smaller cake you can opt for a prettier design without the price tag. Your caterer usually has a dessert selection your guests will love. Cupcakes are also a nice alternative to cake slices.