Selecting a qualified Wedding Vendor

It's all the rage to be a wedding planner.
Beware the unskilled, unlicensed, uninsured "planner" who has a few successes under her belt. She may be seem confident or even trustworthy. 
Building an online presence is critical to the success of an event service provider.
But how far will some planners go to get the "EDGE" above the competition?
Here are some helpful tips when shopping for the right professionals...

• READ their online profiles thoroughly. A common mistake is to skim through a lengthy "about us" section. Is their claim to fame real? How do you know? 
• ASK questions. Don't assume what is written, is fact. If they say they have experience, ask from where, how long, what kind of experience, etc. 
• CHECK references. Yelp is a good source for general information, but if your planner is claiming to be experienced or have on the job training, ask for references, yelp doesn't look into these claims, therefore, you must contact these references yourself. 
• DOUBLE CHECK. When you are certain the planner is right, but don't extend the research to the vendors she uses/hires, it could spell disaster. Does her insurance cover uninsured, unlicensed installers?